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- STR Command Center
STR Command Center
Operational CRM prototype for short-term rental management — 18 routes covering reservations, briefings, pricing, market context, property ops, and communication workflows.

Problem
Model a full small-business operational surface in one dashboard.
Build
18 routes spanning inventory, bookings, customers, revenue, operations, and reporting
Outcome
Operational CRM prototype modelling a small business across 18 routes.
Sales Value
When selling CRM, PropTech, or operational SaaS to SMBs, I understand how operators think about reservation pipelines, guest communication, and daily dashboard workflows because I designed that surface as eighteen routes. The design decision I would point to is separating the daily briefing from the focus view: most dashboards show everything and help you decide nothing. It is a prototype with a paused backend, and I describe it that way.
Tech Stack
Highlights
- •18 routes spanning inventory, bookings, customers, revenue, operations, and reporting
- •Separate briefing and focus views — orientation and prioritisation as distinct surfaces
- •Pricing built alongside market context, because pricing is an information problem first
- •Optional backend by design — the application runs and demos with no database configured
- •Fuzzy search across operational records via fuse.js
- •Consumes scss-palette-library, my own design-token package
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